Eyetopia Optics is a unique combination program that offers something for everyone in the eye care business. Buying Group: Since 2015 our partnerships with independent manufacturers and distributors have been keeping the wholesale cost of free form spectacle lenses the lowest in the industry. That also goes for hundreds of brands of frames; from expensive designer lines to solid value frame line collections. We are happy to introduce the most unique contact lens programs available to the independent contact lens specialist.

Centers of Excellence: We are constantly visiting with industry experts and eye care entrepreneurs to help bring valuable programs to our members. We invite you to scroll through all of our programs and visit those pages regularly for updates and additions.

Business Management: The overarching goal of Eyetopia Optics is to assist the Members of Integrated Eye Care Collaborative, Inc.., A non-profit association of eye care providers that works to ensure the success of independent vision care and eye care professionals. We believe that he end game for all eye care professionals, Optometrists, Opticians and Ophthalmologists is to serve their patients well, make a comfortable living for themselves, their family and their employees and retire financially independent.

We enjoy and appreciate the support of our thousands of Members and our superb strategic vendor partners.

About Us

Kelly Haight
Kelly Haight

Kelly Haight began working with Texas optometric leadership and area ophthalmologists beginning in 1987 to developing local, regional and statewide eye care delivery systems.

He has created and directed optometric practice management software user groups, refractive surgery centers, integrated OD/OMD patient management networks and vision benefit provider panels.

In 1998, working with Texas optometric leadership, Kelly created Integrated Eye Care Collaborative, Inc. a non-profit, non-stock single signature IPA that has over 1,800 members. He established Eyetopia Optics, LLC, a Preferred Vendor Program to support Integrated Eye Care Collaborative, Inc. members.

He joined the Prevent Blindness of Texas Board and is serving as Chairman in fiscal 2020-2021. He has lived in Canyon Lake, Texas for the past 30 years with his wife, Cynthia.

Marcelline Ladd

Marcelline began her career Eyetopia in the Customer Service department in 2014 and became the Director of Operations for Eyetopia TPA and continues to oversee TPA operations.

She is presently Vice President of Eyetopia, Inc. and oversees Customer Service, Client Billing and Provider Reimbursements. She is a native Texan and has lived in Canyon Lake all her life. She enjoys traveling and spending time with her new son, Jonah, her husband Travis and their two dogs, Sadie and Mika.

Travis Ladd

Travis joined Eyetopia Optics in 2019 as their Operations Manager. He works with spectacle lens manufacturing labs, frame companies, neutraceutical and optical supply companies that provide preferred pricing to Integrated Eye Care Collaborative members as well as providing additional funding support to the Association.

He enjoys the outdoors and exploring the parks and rivers of Texas with his wife, Marcelline, son Jonah and their two dogs, Sadie and Mika.

Aya Guete

Aya has been with Eyetopia since 2010 and manages the online financial systems for Eyetopia, Eyetopia TPA and Eyetopia Optics. She runs the Eyetopia Individual Plan program which includes COBRA members.

She came to San Antonio several years ago to complete her education and liked the hill country so much she stayed and joined Eyetopia after graduation. She lives in San Antonio with her husband, John, and their daughter, Sanae.