Centers of Excellence

As the optical industry with internet-based companies continue to commoditize contact lenses and spectacles, we believe the best direction for the professional eye care provider is to specialize in patient care.

The movement of optometry toward medical eye care has been underway for several decades. The first major shift was when Ophthalmology hesitated to endorse contact lenses as a viable vision correction option. This opened the door for optometry and the contact lens manufacturers shifted their attention and now Optometry is the overwhelming leader in contact lens prescriptions and contact lens designs. They have the knowledge and expertise to provide quality patient care, selecting quality lenses and recommending the right wearing modalities for each individual patient.

Expertise comes from frequently repeated activity. These Centers of Excellence can become as integrated into your practice as contact lens evaluations and spectacle prescriptions with the help of the consultants and suppliers we have affiliated with.

Before buying expensive equipment we urge all our Members to gain a thorough understanding of how much time to invest, how many dry eye patients they need to justify the time and expense needed to have a dry eye center. Creating a sound business plan will save you countless headaches down the road. Talk to folks who have been successfully treating dry eye patients for decades.